1. Stay Current with Technology Trends: Web design and development technologies are continually advancing. Modern websites need to be responsive, mobile-friendly, and optimized for various devices and browsers. Keeping up with these technological trends is crucial to ensure that your website functions smoothly and provides an optimal user experience. An outdated website can drive potential customers away, as they may perceive it as unreliable or untrustworthy.
2. Enhance User Experience (UX): User experience is paramount in the digital world. Visitors to your website expect quick load times, intuitive navigation, and appealing visuals. A website redesign allows you to streamline navigation, simplify the user interface, and make content more accessible. A positive user experience keeps visitors on your site longer and increases the likelihood of them converting into customers.
3. Optimize for SEO: Search engine optimization (SEO) is fundamental for online visibility. Search engines frequently update their algorithms, and a once well-optimized website may now lag behind in search rankings. A redesign offers the opportunity to revisit your SEO strategy, ensuring that your website’s content, meta tags, and structure align with current best practices, thus boosting your online visibility.
4. Reflect Evolving Brand Identity: Businesses evolve, and so should their online presence. If your brand has undergone changes in messaging, logo, or mission, your website should reflect these updates. A consistent brand identity across all channels, including your website, helps reinforce brand recognition and trust among your audience.
5. Improve Loading Speed: Slow-loading websites can frustrate users and lead to high bounce rates. With advancements in web performance optimization, a website redesign can significantly improve loading times, reducing the likelihood of potential customers abandoning your site in favor of a faster competitor.
6. Enhance Security: Cybersecurity threats are ever-present, and the consequences of a data breach can be devastating for businesses and their customers. A website redesign allows you to implement the latest security measures, protecting sensitive customer information and preserving your brand’s reputation.
7. Integrate New Features: As your business grows, so do your website’s needs. Perhaps you now require an e-commerce platform, a blog, or an appointment booking system. A website redesign provides the opportunity to integrate these new features seamlessly, improving user engagement and expanding your online capabilities.
8. Compete Effectively: Your competitors are likely investing in their online presence. To remain competitive, you must keep pace or stay ahead. An outdated website can deter potential customers who might opt for a more modern and user-friendly alternative.
9. Comply with Accessibility Standards: Web accessibility is a legal requirement in many jurisdictions and a moral imperative. A website redesign can ensure that your site adheres to accessibility standards, making it usable for individuals with disabilities and widening your potential customer base.
10. Track Performance and Analytics: A redesigned website often includes updated analytics tools and data tracking. This allows you to gather valuable insights into user behavior, visitor demographics, and other key metrics, enabling you to continually make data-driven decisions to improve your online presence.

In conclusion, a business’s website is the virtual face of the company, and its effectiveness in attracting and retaining customers cannot be understated. Business owners should consider website redesign as a strategic investment to remain competitive, build trust, and adapt to changing technological and user expectations. A well-executed redesign can propel your business forward in the digital age by staying current, enhancing user experiences, and reflecting evolving brand identities.

The post The Crucial Need for Business Owners to Redesign Their Websites appeared first on Assorted Design.

Here are five reasons you should consider using Drupal for your next big web project:

It is free to use

There are many factors that go into a good CMS, but the biggest factor is whether it is open source or not. Otherwise known as free to use (no license to purchase or renew) with a large community of developers who are constantly adding to or adjusting the codebase. Drupal is well known and vocal about their solid online groups of over 8,000 individual contributors and 1,200 corporate contributors that are consistently at work to renovate Drupal’s security, performance, accessibility, etc. 

Contributors can also create and exchange extensions called modules that will be added to the CMS in order to expand its functionality. There are thousands of modules available on drupal.org. If you’re looking for a functionality that is lacking from Drupal, you can likely find a module that can easily be added to fit your needs. In contrast to other popular CMS options, most of these Drupal modules do not require expensive upgrade fees in order to unlock additional features. 

Offers powerful content management features.

Content management can be executed in several ways within Drupal, including establishing workflows for content publishing permissions, file management, establishing content approval, and drag-and-dropping editing. Drupal is known for its flexible nature when it comes to organizing content editors and their roles on the site. 

For example, you can place your content in various folders like “Draft”, “Ready for Review”, and “Approved” in order to establish a good content workflow. Content admin can make content live once approved, or schedule automatic publishing for weekly or biweekly updates. 

It is considered one of the most secure open-source systems. 

Drupal’s developers and contributors make security a top priority. Their security team is made up of 30 to 40 “bug hunters” from across the world, both volunteer and paid, who hunt for bugs hiding within the main code and contributed modules. Additionally, all modules that are submitted are heavily reviewed and approved by their maintainers. The community can also report Errors and security leaks, ensuring security levels. The Drupal community also has a dedicated release schedule for their security updates, so site administrators know exactly when to expect security updates. 

Drupal site administrators maintain complete control over user access when it comes to content management, as well as various other levels of access. Administrators control the ability to create several user roles and will designate the editing and viewing access.

It is easily maintained. 

Organizations with several holdings such as departments, sister companies, etc, can benefit from using Drupal due to its multi-site capabilities. Under this multi-site configuration, you can build several sites using different themes and layouts using a shared codebase and content management dashboard. This makes content management easier to maintain and simplifies this maintenance using one update for all sub-sites simultaneously. 

Offers multilingual capabilities. 

A massive benefit to organizations that are interested in attracting individuals from across the globe is Drupal’s built-in multilingual function. Using guidance from the internationalization module, Drupal allows a swift set-up for a website that can be read in various languages. The default site language can be selected by the browser or can be changed manually by the user in the language dropdown. 

Are You Considering Drupal for Your Next Project?

Drupal provides several opportunities for organizations who are looking to create an easily-managed internet presence while maintaining their security on the storefront. However with any tool comes its challenges. This includes:

• High server costs: Drupal uses a lot of server space, so hosting can get expensive.
• A steep learning curve: There is a lot of documentation to read and a lot to learn about Drupal, which can be intimidating to newcomers.
• An advanced admin interface: developers developed Drupal for developers, so the admin interface isn’t always intuitive to content editors and non-developers.

If you are interested in using Drupal for your website, but you aren’t sure how to begin or need advice for this journey, contact us today! We are ready and eager to assist you in whatever you may need as you begin your next web project. 

The post 5 Reasons Why Your Complex Web Project Needs Drupal appeared first on Assorted Design.

It may take some time and effort, but in the end can be worth the work. With good work, love and time put into your website, you can gain the traffic necessary to make a profit. 

Pay Per Click Advertising

PPC is a marketing model where website owners can earn passive income when visitors click on an ad banner. The well-known and used tool for this is Google AdSense. It’s a simple way to make money online that requires minimal effort from the website owner. In addition, you can apply to be an AdSense partner no matter how many websites you have. If you’re looking for more Tampa PPC advertising options, contact us today! 

Selling Ad Space

Selling the free space on your website to different companies or advertisers can be a great system to try. This can be a little time-consuming; however, it can yield a good amount in the long run.

These ads can present themselves in several forms, including links, small pop-ups, or side banners. The pricing can vary, and the good news is you can negotiate the price for each ad. However, in order for this to be worth it, you have to have and maintain a good amount of traffic on your site. 

So how do you alert advertisers of your available space? 

Make a media kit

Share it with potential advertisers

When you have landed the group of your advertisers, manage them with Google Ad Manager

Affiliate Marketing

If you are talented at product review and promotion, then affiliate marketing may be the way to go! With affiliate links, you can earn a commission on every product purchased through your link. This method has become a wildly popular system with website owners who have an active following. 

To get started, create a website that focuses on product review and promotion, or post a review of a relevant service or item to your content. 

Sponsored Content

Sponsored content is collaborating with brands to receive payment for the content you create that benefits them, and posting it on your platforms. It can be in the form of infographics, sales or product announcements, reviews, and offers. They can be written by you or the brand you are collaborating with. 

Before you create sponsored content, there are a few important questions to ask: 

The amount of influence you have online

The value you bring to the platform you are on

The number of posts published each month on your site

The time spent creating the content

Brand value (your brand vs. the sponsored content)

Website monetization and earning money online can be a very exciting undertaking. And though it can take a lot of time to learn and work on, dedication can pay off in big ways.

The post 4 Smart Tips and Tricks to Monetize a Website appeared first on Assorted Design.

But why is it so popular? Here are 6 advantages to using Shopify as your e-commerce platform:

No Technical Expertise Required

A top reason this platform has become so popular amongst millions of business owners is because it doesn’t require extensive knowledge. Merchants can set up their Shopify stores using available templates and customize it based on their needs. All of this done without understanding coding or web development experience. 

Huge Third-Party App Ecosystem

Are you seeking tools to assist you in retaining customers or answering questions? Maybe you’re seeking a way to enhance the SEO of your website. You may also be looking for a tool that can import products from a dropshipper onto your Shopify store. 

 All of this is available through the Shopify App Store, which is full of free and paid third-party apps that are created to be used on the Shopify platform. 

All-Day, Everyday Support

Operating an e-commerce business is challenging for even the most experienced entrepreneurs. If you run into any tech based questions, you can rely on the Shopify Help Center who will support you 24 hours a day, seven days a week. You can contact us anytime and speak with a representative through phone, email, or online chat. 

They also have a blog with detailed descriptions and instructions so you can diagnose the issue yourself. 

Hundreds of Themes

In the Shopify Theme store, users can access over 70 themes that are simple to use and customize to your needs and brand. If you discover that you need something more, there are also hundreds of third-party themes that you can use on your Shopify. You don’t need to build an e-commerce site from scratch when someone has already done most of the work for you already.

Shopify Payment Gateway

An absolutely crucial aspect to running an e-commerce store is accepting payments from your customers. Shopify comes with its own payment gateway, Shopify Payments, which can be used to accept all major payment methods like debit or credit cards. A huge advantage to Shopify Payments is that Shopify doesn’t charge any transaction fees (in most countries). 

If Shopify Payments isn’t the way you want to go, there are a number of other payment gateways available to you on their site. 

Mobile-Friendly Platform

It has become increasingly more obvious that having a mobile-responsive website. After all, your customer’s ability to view and use your site on any device is crucially important. 

Shopify’s platform is completely mobile-responsive, which means you can relax knowing your e-commerce store will function correctly on mobile devices and tablets as well as desktops and laptops.In addition, you can manage your store from your phone using the app available on IOS and Android.

With so many options available out there, it can be tricky to decide which e-commerce platform to use. But with Shopify benefits and advantages it can be clear to see which platform is the most popular and available to use. 

The post The top 6 advantages of Shopify as an e-commerce platform appeared first on Assorted Design.

What is the Hamburger Menu?

 The great hamburger menu is very popular, whether you’ve realized it or not. The design is straightforward- It’s comprised of three horizontal lines resembling, a hamburger. This navigation element is the button on websites and apps that open up a side menu. This menu portrays to users that there is more to explore on the website.

Is this Icon right for your website?

When developing your website, planning, researching and designing take a big role in perfecting your website. So, the question lies, is this icon right for my website? Here are some of the pros and cons of the icon.

Pros

1. The Menu is Recognizable

Everyone knows the hamburger menu. When you appear on a new website and see the three lines, you know to click on it to explore more. It’s a famous icon that, truly will never get old.

2. It’s Clean

Nothing is more appealing to the eye than a nice, clean, and organized website. You don’t want to overwhelm users with too much information, using the hamburger menu gives users the chance to click on the information they want, in a clean way.

3. Secondary Access

If you have more information that doesn’t need to be seen for everyone’s eyes, then the menu creates secondary access for users. It helps to focus primarily on one page but can navigate you to another. This is what makes the menu so useful.

Cons

1. They may be inefficient

A good designer knows that making users go through multiple steps, is just a no. Sadly, that’s what the hamburger menu does. When users are looking for something right away, they don’t want to go to the menu to find it, they want it on the first page. Sometimes, users hate having to search for what they want.

2. They have Low Engagement

The click rates on the icon are low. Sometimes they can be hard to reach in the corner of a phone or tablet. For something so simple, there is a high cognitive load for users. Using something else can help reduce that for users.

3. They can make the page unimportant

Whatever is in the menu ultimately means it’s unimportant, because it’s not on the home page, right?  Well, that’s wrong. Many important items are on the hamburger menu, but users assume they aren’t.

We’ve discussed the pros and cons of the infamous hamburger menu. What do you think is right for your website? You won’t know unless you try!

The post Pros and Cons of the Hamburger Menu appeared first on Assorted Design.

There are a hundred different ways to market your products, but a very valuable asset is social media. There are 4.76 BILLION people on social media platforms worldwide. One of the most popular of these platforms is Tiktok. Tiktok is a social media platform that allows users to make short videos, livestream, and allows monetization. 

Tiktok can be a brilliant tool for your small business and its exposure to the internet. Here are 4 ways to use Tiktok for you and your small business:

Behind the Scenes –

Audiences love seeing footage of how something is made or created behind the scenes. A great way to build a following on Tiktok is by filming your day to day life as an entrepreneur and the process of creating your product. It gives your audience a view into who you are, and that connection will instill trust in you and your business. 

Follow the Trends – 

Trends come and go, but the followers you gain from them can be there forever! Keeping an eye on the trends and joining in can grow views and followers quicker than you think. Small businesses in particular always have a trend they can hop on that highlights you, your business, and your products. 

Educate the Masses – 

Sometimes audiences won’t understand why your product is important or why they should purchase it. Making a brief video as to why you sell what you do, and how it can improve their lives is classic advertising in a modern way. Don’t be shy and share why your product is important!

Start a Giveaway – 

Giveaways are a fantastic way to grow your audience and create excitement and buzz over your business and its products. Giveaways like “comment here and follow for a chance to win” or “every friend you tag gets you an entry” allows you to build your audience quickly with the small cost of giving away a free product. 

Your small business can grow quickly if you have the right tools and know how to use them. Marketing your business doesn’t have to be stressful, but instead can be a fun outlet for creativity!

The post Why Tiktok is a great platform for small businesses appeared first on Assorted Design.

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We have taken years of acquired knowledge and resources to launch high quality sites utilizing WordPress. These reasons are why WordPress is our top choice for clients:

• The most popular CMS in the world

WordPress holds the top spot in the CMS market and currently houses a quarter of all websites. Because of this, numerous users are already accustomed to the WordPress CMS. This grants you less staff training when designing a new website.

• Open source with room for expansion

WordPress can be self-hosted. This means no costs are associated with downloading, installing, and upgrading. There are over 50,000 WordPress plugins available, like slideshows, contact forms, SEO optimization, etc. These plugins are often free, and can upgrade your website functionality tremendously.

• Highly customizable for great flexibility

WordPress has become so popular because it meets the many demands of its users with its flexible framework, allowing designers and developers to design and adjust layouts and applications. This, coupled with user-created extensions, means enterprise extensions no longer limit websites.

• Designed for anyone, not just developers

Before WordPress’s booming popularity for website development, it was developed for less technologically inclined bloggers. Because of this, most of the user-interface components are user-friendly, and many resources and manuals are available to learn how to use WordPress.

• Lower setup and maintenance costs

According to DeviousMedia, WordPress requires less set-up, customization, and maintenance costs than other Open Source CMS on the market. It is also much easier to find WordPress designers and developers who can offer more customization and development.

If you want more information about WordPress or want to learn more about our services when it comes to the CMS, contact us today!

The post 5 Reasons to use WordPress appeared first on Assorted Design.

Google Premier Partners have achieved these requirements by achieving substantial ad revenue and growth while managing your customer base. The Premier level indicates the company has achieved a higher spend requirement across the board on the accounts they manage, highlighting that the company has a healthy amount of activity. They must also have at least two Certified Google Ads specialists hired on their team to prove they have advanced ad knowledge.

Google highlights the best-performing agencies through its high quality partner program, effectively separating the experts from the amateurs in the digital marketing marketplace. Only the best-performing agencies become a Google Premier Partner.

A Google Partner provides digital advertising services that uphold the many Google Ads requirements. This includes criteria like the skill level of the agency, client ad spend, the size of the agency’s clientele base, and client growth levels.

The Premier status is for the top-performing agencies that go above and beyond the standards of Google Partners. They offer services for many kinds of online advertising including mobile ads, shopping ads, search ads, etc.

So how does one become a Google Premier Partner? This is a rigorous and extensive process due to the high-status nature of the sought-after achievement. After you sign up for the program and create a profile for your company, you will have to provide good campaign management. This is shown through:

• Agency growth – this is measured through the size and number of Google Ads accounts
• Client spend and revenue growth through Google Ads.

At least two Google-certified specialists. To become certified, you have to pass Google’s certifying exams. This includes the Google Ads Fundamentals course and a specialization of your choice. These include Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.

What are the benefits of being a Google Premier Partner? Premier-level agencies gain some additional benefits compared to their lower-tier competitors. Community membership, phone support, and promotional offers you can receive include:

• Executive business training
• Dedicated account management
• New business strategy consulting
• An invitation to the annual Google Premier Partner Summit

What this means for us here at Assorted Design is that our clients will receive top-tier and high quality results. We can work directly with Google to gain support and data that gives you an extra edge over competitors when developing your campaigns. Contact us today if you are looking for a Tampa Google Premier Partner!

The post What is a Google Premier Partner? appeared first on Assorted Design.

Top SEO Content Example

When you find yourself in a car accident, there’s a lot you have to do and work through. The first thing would be having to contact your insurance company. They will require a statement of what exactly occurred. The other driver’s insurance may also want an account. However, a personal injury attorney should advise you against such actions.

Any statement can be twisted by the insurance companies and give them a reason to deny any claim you make. Your accident lawyer will protect you from anything that can compromise your claim or compensation.

No laws in Florida require you to talk with an accident lawyer after a collision. However, an accident attorney will ensure that everything from start to finish is done correctly, and you will get the compensation you deserve.

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